Systemic view on service management in Shanghai World Expo


We will introduce our research on the service management in Shanghai World Expo from systemic view. We not only care the general queuing phenomena in the physical aspect, but also the psychological aspect in visitors and volunteers. Finally we wish study the systemic problem in the more large scale systems, including visitors, pavilions from various participated countries and organizers from State and Shanghai municipality, and lastly the wide netizens on the web, who care the activities related to world expo in all aspects. We use some concepts and methods in the complex system, such as self-similarity, self-organization, and also some concepts and theory from management science. Some of our colleagues also develop several advanced Information techniques for sensing the perception of the collective behavior happened in whole process in Expo.

2015 International Conference on Logistics, Informatics and Service Sciences (LISS)
Li Song
Li Song
Professor, IEEE Senior Member

Professor, Doctoral Supervisor, the Deputy Director of the Institute of Image Communication and Network Engineering of Shanghai Jiao Tong University, the Double-Appointed Professor of the Institute of Artificial Intelligence and the Collaborative Innovation Center of Future Media Network, the Deputy Secretary-General of the China Video User Experience Alliance and head of the standards group.